![]() Penney's Xersion line is therefore playing in a crowded space. We can expect many new brands to enter the activewear space, creating competition and noise." "Performance running and hiking will lead the footwear categories, while sweatshirts and active bottoms will lead activewear. "I expect the athletic footwear and activewear markets will grow sales in the low single-digits in 2021 – above 2020 levels, but still below 2019," Powell said in the emailed report. Athleisure and activewear, especially for women, have been rare bright spots in an otherwise troubled apparel sector challenged further by the pandemic.Īctivewear's strengths are set to continue this year, according to a report Friday from The NPD Group's Vice President and Senior Industry Advisor of Sports, Matt Powell. Penney's more affordable brand uses an exclusive fabric it calls Everair that it says is breathable and moisture-wicking. The performance aspect of this version of Xersion follows the approach of Lululemon, which has long boasted its patented textiles. Soltau left abruptly at the end of December after two years on the job, as new owners Simon Property Group and Brookfield Asset Management took over. Penney may have had an advantage in Jill Soltau's leadership, widely seen as a talented merchandiser. Target has pursued a similar strategy to elevate private brands in recent years to great effect. Penney has been busy putting the finishing touches on a private label push even as it tumbled into bankruptcy and was bought by two of its mall landlords last year. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from JCP.com to more than 650 stores in the U.S and Puerto Rico. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney is the shopping destination for America’s diverse, working families. ![]() 15įor all media inquiries and to receive additional information, please contact: JCPenney JCPenney is excited to bring in new talent for our stores this Holiday season, and will be offering employment on the spot during the hiring event. Come join us - we’re excited for our JCPenney family to grow this holiday season." "These seasonal positions open a world of opportunity to kickstart a career at JCPenney or simply to earn some extra money to help with holiday spending. "As our associates work hard to get America’s diverse, working families ready for the holidays, we are working hard to take care of you and are proud to offer premium pay to all hourly store associates, a great employee discount, plus access to unique employee benefits like WeeCare, a childcare services provider," said Andre Joyner, chief human resources officer for JCPenney. In addition to the incentives listed above, JCPenney also offers personal wellness days, unlimited referral bonuses, an inclusive team environment, associate recognition and in-home daycare concierges services. Shift flexibility to support work-life balanceĬareer advancement opportunities: Seasonal associates have the opportunity for continued employment and advancement post-holidayĪll associates will receive an employee-discount of up to 25 percent off JCPenney is closed on Thanksgiving and Christmas Day JCPenney offers incentives that make the Company stand out against other retailers, including:Īll hourly associates in all stores will receive an additional premium pay for hours worked on Saturday and Sunday during peak holiday weekends, and Black Friday
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